In recent years, India has seen a growing appreciation for craft beers and microbreweries. With the rising demand for unique and flavorful drinks, these small-scale beer makers have found their place in the country’s booming market. Discover how this trend has taken off and what it means for India’s beer culture.
Explore the history of India’s craft beer and microbreweries.
India’s craft beer and microbrewery culture began to take off in 2008 with the opening of two pioneering enterprises in Bangalore. As their popularity grew, more and more entrepreneurs were inspired to follow suit, creating small-scale breweries all over the country. Now, craft beer and microbreweries are a firmly established part of India’s booming beer market. With an ever-expanding range of interesting flavors and experimental recipes, these unique drinks provide a welcome alternative for consumers who want to explore something new.
Discover how craft beer and microbreweries have flourished in India.
India’s love for beer and the growing popularity of craft beer and microbreweries have been a major success story in the region over the past decade. Beer enthusiasts from all walks of life have embraced these new options, with venues popping up across cities to cater to their discerning tastes. Additionally, dedicated websites, apps, and clubs provide opportunities for consumers to discover rare varieties while connecting with fellow craft beer connoisseurs. This is an exciting time for India’s burgeoning craft beer sector and it looks set to go from strength to strength in the future.
Learn about the unique flavors available from Indian craft beers and microbreweries.
Indian craft beers offer unique flavors, from a traditional Mango Lassi beer to indigenous ingredients such as Indian Gooseberry and tamarind. Additionally, travelers to India can find microbreweries that specialize in seasonal and regional brews. In North India, for example, freshly brewed beers are paired with sushi or grilled dishes and many microbreweries boast year-round selections of housemade wheat beers, pale ales, IPAs (India Pale Ales), stouts and more. With the wide variety of offerings available today, it’s no surprise that craft beer drinking is becoming increasingly popular in this region.
Understand the regulations in regards to production, taxation, and sale of alcoholic beverages in India.
India regulates the production, taxation and sale of alcoholic beverages differently depending on the state. Some states, such as Karnataka and Maharashtra, outlaw the production of all forms of alcohol including beers and hard liquors. Others permit beer sales and consumption in private places but with tight restrictions. Residents of Delhi have access to a wide range of alcoholic beverages but have to pay hefty taxes for them, which contributes to their higher-priced labels. Understanding the regulations around alcoholic beverages in the country is essential before exploring India’s craft beer culture.
Get acquainted with trends that are driving demand for craft beer in India .
While traditional beer varieties have been popular within India for many years, craft beer has slowly been gaining traction within the nation. It has become a trend that has grown rapidly in popularity since its introduction. Some of the factors driving this demand include the increase in disposable incomes, increased access to imported beers, and the changing tastes and preferences of consumers. Companies have used creative marketing strategies to make their products distinctive, while promoting them as premium offerings using themes that are associated with exclusivity and sophistication. Additionally, craft beer enthusiasts are passionate about distinct flavors and styles as it offers a unique drinking experience unlike any other.