In recent years, non-alcoholic “spirits” have been emerging as a healthier and more convenient alternative to alcohol among drinkers of all ages. With the growing popularity of these products, they are beginning to gain recognition as an important part of the beverage industry and are gaining a stronger presence in bars and restaurants around the world.
Understand The Health Benefits of Alcohol-Free ‘Spirits’.
Not only are alcohol-free ‘spirits’ becoming a popular alternative for those wanting to enjoy beverages without the presence of alcohol, but they are also gaining recognition as an important category due to their potential health benefits. Consumers of these products can reap added benefits such as lower calorie intake, improved hydration and enhanced wellness. In addition, these products provide drinkers with the same sensory enjoyment of alcoholic drinks without the risk of intoxication or hangover.
Examine The Increase in Demand for Non-Alcoholic Alternatives.
The demand for non-alcoholic ‘spirits’ is on the rise, with many drinkers being attracted by the lower calorie counts and other associated health benefits. Healthier alternatives are popular among young adults who want to enjoy alcoholic beverages without overindulging, as well as those who were once heavy drinkers looking to change their ways. In addition, some people are using alcohol-free ‘spirits’ as a replacement for cocktails or drinks they used to consume while out socializing. Whatever the reason, this category is emerging as an important trend in the beverage industry.
Explore New Varieties and Flavors of Alcohol-Free Drinks.
One way to explore alcohol-free drinks and make them more popular is to experiment with new varieties and flavors. The selection of non-alcoholic ‘spirits’ can be quite vast, ranging from flavored malt beverages like Smirnoff ICE, to low-calorie wines, flavored liquor alternatives, and mocktails. Many supermarkets now have dedicated shelves for these types of products that offer attractive packaging and diverse flavor options. With so many potential choices available, you can find tasty possibilities even if you don’t consume alcohol.
Find Out How Technological Advances Are Improving the Quality of Alcohol-Free Beverages.
Technological advances in the alcohol-free beverage industry are also helping to improve the quality and flavor of these types of drinks. With better processes and ingredients, beverage companies now have the capabilities to produce delicious, low-alcohol, or no-alcohol beverages that taste much closer to their alcoholic counterparts. Social media has also helped to raise awareness about these products, allowing curious consumers to find out more about what’s on offer before ultimately sampling them for themselves.
Look at Different Forms of Marketing Used by Companies to Promote Alcohol-Free Drinks.
Companies tend to leverage traditional marketing methods, such as television advertisements and press, when promoting their alcohol-free products. In addition, new forms of media like social media and influencer marketing are being used to create more visibility around these types of beverages. Companies are also able to put on exciting events, such as festivals or tasting tours, to bring people together for a shared experience without the need for alcohol. For example, Seedlip launched a virtual tasting hosted by a mixologist in 2020, which was attended by thousands of people from around the world and streamed live on YouTube.